First Official 2014 World Cup Song Released by Coca-Cola in Brazil

From Billboard:

Less than a week before demonstrators in the streets of Brazil began protesting the high costs of hosting the 2014 FIFA World Cup, among other grievances, Coca-Cola sent a more positive message about the international event out to Brazilian soccer fans, posting a video of one version of its new World Cup anthem on YouTube.

The song teams regional techno-pop singer Gaby Amarantos, MTV Brazil’s 2012 Artist of the Year, with samba big band Monobloco for a tribute to the game. The stadium friendly pop song backed by a Carnaval beat features shouts of “Gol,” calls for hand clapping, and the sound of a referee’s whistle.

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