Songza, the music-streaming and recommendation service that has picked up some 4.8 million monthly active users with its free, ad-based service, is turning on a feature now that it hopes will convert some of its most loyal listeners into more monetizable ones. It is launching “Club Songza,” a subscription-based service that is priced at $0.99 per week for users to get an ad-free experience.
Songza has started out by sending emails to its 500,000 most loyal users in the U.S. and Canada — the only two markets where Songza is currently available — encouraging them to sign up. “You can now subscribe to Club Songza to go ad-free and get double the skips on Songza’s apps for iPhone, Android, Sonos, and the web,” the email says. “Only $0.99 per week. (Cheaper than a soda!)”
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