Brian Solis set out to organize the emerging social media landscape as a way of helping enthusiasts significance of the new media world. He also hoped to provide strategists with a visual tool to consider unforeseen opportunities through a holistic lens. To do so, Brian partnered with Jesse Thomas of JESS3, at the time, a hot new visual design agency known for its unique infographic style. JESS3 brought a unique perspective to the social media ecosystem. Jesse’s creative design and Brian’s thoughtful approach would help make the Conversation Prism the standard illustration for all things social media. Brian Solis and JESS3 debuted the original Conversation Prism (v 1.0) in August 2008. It was initially released in a digital-only format designed specifically for blogs, websites and presentations.
Due to popular demand, The Conversation Prism was also designed as a printed poster. In March 2009, the poster was distributed by the thousands at SXSW Interactive in Austin. Since then, the image and the poster have been updated to cover significant changes in the landscape. As of 2013, there have been four renditions with version 4.0 marketing the most significant change since 2009.
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