The 1962 Beatles Demo that Decca Rejected: “Guitar Groups are on Their Way Out, Mr. Epstein”

The Decca audition refers to the now-famous audition by the Beatles for Decca Records at their Decca Studios in West Hampstead, north London, England, before they reached international stardom. Decca Records rejected The Beatles, saying “guitar groups are on the way out” and “The Beatles have no future in show business,” although it has since been suggested that their work that day did not yet reflect their true potential, and the “guitar” comment may have been intended as a polite let down. Decca instead chose Brian Poole and the Tremeloes, who auditioned the same day as the Beatles, as they were local and would require lower travel expenses.