TuneCore Artist Jennifer Paige has been busy. Her new duo Paige & Palermo released their debut EP, Stay, to rave reviews. MTV.com‘s Buzzworthy says ”the two croon, resembling a more electronica-tinged Lady Antebellum, or even shades of Fleetwood Mac.” Jennifer took the time to share some tips with us on how artists can get press without a publicist…
As an indie artist, when someone asks my budget, I wanna laugh. Umm…what can we do for zero dollars? Even fair and small expenses can add up quickly and derail the indie artist. It’s all money coming out of our pockets – no Daddy Warbucks, no major label Cash Cow paying our expenses. We put all of our hard-earned money into making a record, and there’s nothing left for promotion. But without promotion, no one will ever hear our music.
Thankfully, music is a force like no other – and it can spread like a wildfire. I know. My debut single, “Crush,” did just that – it blazed up the worldwide charts before the ink had dried on my first contract, before I had my first photo shoot – before I could even say ”PR!” With the Internet and social media by our side, it’s possible now more than ever to be heard on the world’s stage, but we must learn to think like a publicist.
Here’s the cold hard truth…We’re on our own, kids! Time to get smart. Time to be resourceful.
We NEED blogs to feature us.
We NEED people to follow us and be engaged on social media.
We NEED radio to play our songs.
We NEED fans to come to our shows.
We NEED you, Ellen… and you too, Oprah!!!
But how? I promise you, if you take the time to do this stuff well, you WILL get press.
AND THAT WILL TRANSLATE TO MORE FANS AND MORE MONEY IN YOUR POCKET – WHICH MEANS YOU CAN KEEP DOING WHAT YOU LOVE.
7 Game-Changing Ways to Get Press Without a Publicist
1) Make it easy for them.
It’s your job to define your story and tell the world why it is that you need to make music. Laura Goldfarb at Red Boot Publicity explains, ”Getting coverage is much more likely to happen if your story is compelling and your content is streamlined throughout all available social media outlets. So much of PR is about pushing your brand to the next level – and consistency is key.”
2) Become newsworthy.
When you have news to share, write an attention-grabbing press release. Do a little investigating and compile a media list for your style of music (or purchase one online). Make sure you only send news that is relevant to the editor’s interest. Remember: It’s better to write fewer, well thought out emails to appropriate contacts, than to SPAM a random list of industry contacts. For a detailed breakdown of how to best represent yourself, check out PR You! The essential do-it-yourself guide to public relations by Becky Vieria and Michele Smith.
3) Be quotable.
I was recently retweeted by a Billboard writer. When she followed me on Twitter, I asked if she’d consider listening to a new project of mine – that was Step 1. Step 2 was to send over new music for her review – that’s when my music had to speak for itself. She loved what she heard and offered to not only feature my music but to also do an interview. Mission accomplished! No publicist necessary. BOOM!
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