Looking to find a partner that can turbo charge sales of its soon-to-be-launched music streaming service, Beats Electronics has been quietly looking for a carrier partner that will bundle its upcoming subscription service with cell phone or data plans.
Beats has started discussions with a number of carriers, including AT&T, to bundle Beats music with their mobile services, according to several people knowledgable with the talks. No deals have been struck and negotiations are still in their exploratory stage, sources said.
Beats declined to comment.
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