From Apple Insider:
Friday saw the release of Nielsen SoundScan‘s newest figures, which show a growing interest among consumers in streaming services like Spotify and Apple’s forthcoming iTunes Radio. For the first half of 2013, stream volume was up 24 percent over the same period last year.
“Streaming continues to be a tremendous growth story,” said Nielsen’s David Bakula. “with over 50 billion audio and video streams in the first six months of 2013.”
This considerable growth in streaming service use comes even before Apple has properly stepped into the fray with its recently announced iTunes Radio service. That service — accessible by Mac, PC, Apple TV, and iOS devices — will see Apple offering personalized radio stations built off of users’ listening habits. It will come in both ad-supported and ad-free models.
A presence in the growing music streaming industry could give Apple even more sway in the music industry. By some estimates, iTunes accounts for 63 percent of all digital music sales, while other estimates put that figure as high as 75 percent.
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