Rdio to Offer Music Streaming With Promoter Live Nation

From Bloomberg:

Rdio Inc., the music-streaming service started by billionaire Skype co-founder Janus Friis, will supply songs on the website of concert promoter Live Nation Entertainment Inc., gaining a source for potential users.

People shopping for tickets at LiveNation.com will be able to register for Rdio and listen to tracks on the site, Rdio Chief Executive Officer Drew Larner said in an interview. Those who don’t register will be limited to 30-second samples, he said. A start date hasn’t been announced.

The agreement with Live Nation, the world’s biggest concert promoter, exposes Rdio’s free service to music’s biggest fans, with a goal of making them to paying subscribers, Larner said. Rdio will sponsor events organized by Live Nation, he said. Rdio is signing up users through similar partnerships with Facebook Inc. and other social-media sites, Larner said. He declined to give specifics on user counts.

Continue reading the rest of the story on Bloomberg