When social media became popular, everyone talked about the ROI and the different ways to track it. With content marketing, it’s the same thing. Content marketing was all the buzz in 2012, and people are still trying to figure out how exactly to measure the marketing ROI of things like blog posts, sponsored articles, SEO, press releases, and everything that falls under the umbrella of content marketing. Your content marketing efforts can really help with your website’s SEO, so it’s well worth the time it takes to understand its full value.
Usually what I try to explain to people who are interested in some sort content marketing on Bit Rebels is that it’s not all about the clicks. Just because clicks to your website are the easiest to track, that doesn’t make it effective to use clicks as the sole success indicator of your content marketing ROI. In my opinion, that is short-sided thinking since there are so many other factors to consider.
For more on this, see original post here: Bit Rebels.