The importance of playtime

Walk by any playground on a sunny afternoon and you’ll hear why kids love to play. It’s fun!

But research shows that playtime is good for more than laughs and squeals of delight: unstructured play is good for the brain. Despite these benefits though, kids’ free play has actually been steadily declining over the past 50 years.

Is over-scheduling cheating our kids of the free play they need? McCain’s enlisted three of their favourite parenting bloggers – Mara Rubinoff Shapiro (mom of three teens) and Dee Brun Gow (mom of two teens, a 4-year-old and a 5-year-old) and err…me (daughter to a 10-year-old) – to discuss why fun is more important than ever.

You can read all about it here.

By the way, McCain’s paid me for my thoughts. I would just put it all back in their cakes, anyway, so it was a fair trade.