Spotify adds human touch to help people find playlists

Spotify's Browse on Android (Credit: Spotify)
Spotify’s Browse on Android
(Credit: Spotify)

From CNET:

Spotify is going editorial, launching curated shelves of playlists ahead of a coming rival — Beats Electronics CEO Jimmy Iovine’s revamp of on-demand subscription service MOG, codenamed Daisy — that is centering its entire service on that strategy.

Spotify, which is the top on-demand streaming music service on the Web, is rolling out a section called browse this week to its mobile apps, with other of its platforms to follow. It has playlists tailored to situations like going for a jog or commuting in the morning and moods like romance, as well as collections of top tracks and new releases.

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