All Five Monster Cereals Coming for Halloween

Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and Count Chocula – for the first time, in our annual seasonal, limited time run of the cereals to celebrate Halloween.

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“It’s exciting to see the passion for the return of these two cereals,” says Ari Zainudden, marketing manager in Big G. “We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves.”

“The love for the Monsters that we make available each Halloween continues to be huge and the passion for all of them across social media is incredible,” says Julie Anderla, integrated communications senior manager in Big G. “We’re bringing back Frute Brute and Fruity Yummy Mummy in an effort to give our fans what they asked for.”

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Via General Foods blog