A Fresh Sound: Whole Foods Starts Selling Records

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From Time Magazine:

There’s something new in the Whole Foods aisles: records.

The company opened record shops last week inside five of their 340 locations, which means that you can now pick up quinoa, kale and, yes, vinyl at the grocery store.

The five southern California branches offer records sure to appeal to the stereotypical Whole Foods shopper: Frank Sinatra, Daft Punk, Rolling Stones, Paramore, Bob Marley and Tegan and Sara, just to name a few. The stores will also be selling LSTN Headphones, from a company that works on the TOMS shoe model. For every pair of headphones sold, LSTN helps restore hearing to a person in need through the Starkey Hearing Foundation.

The grocery store may have taken the sales cue from two other retailers who like to view themselves as purveyors of alt-cool, Starbucks and Urban Outfitters. Both retail giants have moonlighted in the music business for years, Starbucks with their omnipresent register-side CDs and Urban Outfitters is knee-deep in vinyl sales (In fact, Urban Outfitters has become one of the nation’s largest retailers of records).

Continue reading the rest of the story on Time Magazine