Jay Mohr’s Golden Rule of Twitter: Never Respond to Negativity

From MediaBistro:


You make great use of Twitter during each broadcast. As someone closing in on 250,000 followers, what is your advice for being successful on social media?

Be yourself. I post pictures of my dogs; I do jokes about my stand-up act; I tweet about football or some other sport during the show. Beyond that, I would say the golden rule of Twitter is you cannot ever respond to somebody saying something negative to you. It took me a good three years to learn that, and, even still, I’ll start to type something and be a sentence or two in before I realize, “What am I doing? Why am I answering this person?” I’ve blocked about 3,000 people. I’ve made Twitter this ivory tower of Babel where people only say nice things about me.