Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles

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From Mashable:

A new feature from The New York Times may change the way people share and discover stories via Twitter .

The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought to the highlighted part of the story, rather than to the beginning of the article.

The idea behind the feature was that while a headline doesn’t always grab you, an enthralling sentence from the middle of a story may do the trick. Times reporter Dave Itzkoff explained to Poynter his method for determining which sentences to highlight: “Just a bit of educated guesswork trying to imagine what readers would be drawn to and what would make the best traveling billboards for the overall story.”

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