New research finds 6.4 percent of top hits include a mention of a specific brand of alcohol


From PS Magazine:

“Many of the artists of these songs—particularly within the urban genre—have agreements with alcohol companies to promote their brand,” a research team led by Dr. Michael Siegel of the Boston University School of Public Health writes in the journal Substance Use and Misuse. “Thus, alcohol companies may be indirectly promoting brand-specific alcohol use among underage youth through sponsorship of popular artists.”

Studies such as these inevitably bring up the chicken-and-egg question of whether the art in question is simply mirroring the culture, or actually influencing behavior.

Utilizing Billboard magazine’s year-end charts from 2009 to 2011, Siegel and his colleagues selected the most popular songs released each year in four genres (pop, rock, country, and “urban,” which combined R&B/hip-hop with rap).

That gave them a total of 720 songs, 167 of which referenced alcohol. Of those, 46 (or 6.4 percent of the total) mentioned a specific brand of booze.\

Continue reading the rest of the story on PS Magazine