Mark your calendars, the holiday season is officially under way.
In an unprecedented move, Kmart has aired its first holiday ad. The commercial, which promotes the retailer’s layaway program, features a gingerbread man sneaking up on a woman working in an office cubicle. A voiceover says: “Don’t let the holidays sneak up on you. Shop early with Kmart free layaway. … Kmart. Get in, get more Christmas.”