If you have a product you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you’re running an e-commerce operation.
We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here’s what they had to say:
Focus on the Long Tail
If you are a new site, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, I recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.
– Lawrence Watkins, Great Black Speakers
The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. Starting a blog or churning out a bunch of articles is all fine and good, but keeping those activities going for years as opposed to months (or weeks) makes a huge difference.
– Alexandra Levit, Inspiration at Work
Optimize Your Articles
There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. This is such a simple thing to fill out when you’re publishing a piece of content on your site, so take the time to do it each time, and you’ll start to rank for your keywords much faster.
– Nathalie Lussier, The Website Checkup Tool
Don’t Forget About (Ethical) Link Building
Keyword-embedded links are the foundation of off-page search engine optimization. The best part is that links can be free. Just ask vendors, partners, press, clients, your alma mater and any other credible source that you interact with to embed hyperlinked keywords back to your site for the terms that you are targeting. If the referring source has a high page rank, you should see a pop in your rankings in less than two months of them being published.
– Christopher Kelly, Convene
Use Google’s Keyword Tool
Use Google’s Keyword Tool to find long-tail keywords that are not as competitive, then structure some content around those. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users.
– Patrick Curtis, WallStreetOasis.com
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