Rough Trade, the iconic London music retailer that spawned Rough Trade Records and served as a cradle for post-punk music in the late 1970s, will open its first flagship store in the U.S. in New York on Monday, November 25.
The store, a 15,000 square foot repurposed film prop warehouse in the Williamsburg neighborhood of Brooklyn, represents a major gamble on the American music market by the retailer, which in recent years has enjoyed a sales boom in the U.K. despite harsh industry realities in that country and around the word. In April, the British trade magazine Music Week named Rough Trade “Retail Brand of the Year.”
Rough Trade N.Y.C. will sell all new music — no used — in multiple formats in addition to serving as a “healthy-sized place to hang out” for music lovers. A portion of the space has been sectioned off as a performance venue for free in-stores as well as after-hours ticketed concerts booked by The Bowery Presents.
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