For most musicians, this is something that most know they should do but feel uncomfortable with or don’t know how to approach. However, it’s something that can open the doors to better shows, a record label, a new sponsor, or even more fans. Here are some things I’ve learned over the years about networking:
The Value You Bring to Others: Many networking events can feel like a shark tank, with people fighting to get business cards out and meeting the right people. It can often be inherently selfish, people seeing who can help them get what they want. However, networking is about building partnerships, so you can often stand out by finding ways to deliver value to other people, whether that is simply connecting other contacts to one another or helping someone solve their problem. That’s far more effective than finding ways to show off or impress others.
Stay Alert: This is one of the reasons why I don’t drink; acting tipsy in front of others can be a sign of weakness and lack of self-control. It’s also important to proofread emails before they are sent, both for spelling and grammar as well as content and length. All of these things reflect you and your work.
Make Connections: The best way to meet people is to be the person that connects others. Offer to introduce someone to one of your contacts who can help them. If you’re known as a connector, people will be more willing to connect with you as well as return the favor.
Accept Rejection: Sometimes, people are too busy or they are uninterested. Don’t take it personally and don’t fire back some kind of hurtful email. Be careful about leaving bad reviews on sites like Sonicbids, you might be viewed as petty.
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