Meet RCMP Barbie


From The Globe and Mail:

Bianca McGregor, who heads up marketing for the RCMP Heritage Centre in Regina, told the Leader-Post that, initially, the gift shop took the dolls to see how they’d sell, and it turned out well.

“You’ve got two really strong brands,” she told the newspaper. “With Barbie you’ve got a brand that for some people it’s not a toy, it’s an investment. And then you’ve got one of the strongest brands this country has to offer.”

By the way, Cookie Monster (plush) Mountie costs $10 more.

Continue reading the rest of the story on The Globe and Mail