Reductionism is one of the words I swore I would never use in my entire life. … I don’t have a problem with soundbites.
[A few] words that are informative, make you smile, and are so tasty you might want to tell someone else — there is the anatomy of a soundbite. And don’t think that soundbites aren’t useful if they don’t contain a curriculum. A soundbite is useful because it triggers interest in someone, who then goes and puts in the effort to learn more. … Take the moment to stimulate interest, and upon doing that you have set a learning path into motion that becomes self-driven because that soundbite was so tasty — why do you think we call them bites?
And it’s kind of what Twitter is — it’s almost like haiku, actually. … When I compose a tweet, I feel like [Rodin] who said, “When I make a sculpture, I just cut away everything that isn’t the man or the woman, and then that’s what’s left.” … You trim, you carve the words such that all that’s left is the most important concept communicated in the simplest, most direct way. And that does not mean using big words. So I don’t have a problem with that.