The British Broadcasting Corporation today announced the launch of BBC Playlister, a new digital service that will allow its audience to add and save music to an online playlist which can be exported to one of the BBC’s digital music partners, including Spotify, YouTube and Deezer, where they can hear the music in full. The service will go live in the coming days across the BBC’s websites in the UK and throughout the world. The announcement was part of Tony Hall’s first speech as the BBC’s new director general.
The program is envisioned as a way for viewers and listeners to aggregate the music they are exposed to through BBC television, radio and online programs. The first stage of BBC Playlister will launch on PC and via mobile browsers, allowing users to find and list songs before exporting those lists to their preferred music service — initially Spotify, YouTube and Deezer, though the addition of more services is planned. Eventually, Playlister will integrate fully with BBC iPlayer Radio mobile app (not currently available in the US). As well, a Playlister Spotify app is planned, allowing fans access to hand-picked recommendations from the public media company’s DJs and presenters.
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