The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL. A pricing guide to the 2013-14 broadcast season

From AdWeek:

According to media buyers surveyed by Adweek, The Big Bang Theory in its seventh season now commands a staggering $326,260 per 30-second spot, topping the likes of NBC’s The Voice ($264,575 for the higher-rated Wednesday night show), ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963).

While the NFL commands the highest unit cost of any TV property—Fox’s roster of eight late national NFC games fetches a jaw-dropping $595,000 per :30, while each unit in NBC’s Sunday Night Football franchise is worth around $570,000 a throw—the general entertainment programs enjoy a longer run: 35 weeks when lower-priced repeats are factored in.

Click the image below to view the complete season up-close.


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