YouTube Music Awards Nominations Announced

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YouTube announced nominations for its first Music Awards, to be directed by Spike Jonez and set for live webcasting on Nov. 3 from New York City’s Pier 36.

Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.

  • Epic Rap Battles Of History — “Barack Obama vs Mitt Romney”
  • Demi Lovato — “Heart Attack”
  • Girls’ Generation ­– “I Got A Boy”
  • Justin Bieber (feat. Nicki Minaj) — “Beauty And A Beat”
  • Lady Gaga ­– “Applause”
  • Macklemore & Ryan Lewis (feat. Mary Lambert) — “Same Love”
  • Miley Cyrus ­ — “We Can’t Stop”
  • One Direction ­– “Best Song Ever”
  • PSY ­– “Gentleman”
  • Selena Gomez ­– “Come & Get It”

Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed ­to artists.

  • Eminem
  • Epic Rap Battles
  • Justin Bieber
  • Katy Perry
  • Macklemore & Ryan Lewis
  • Nicki Minaj
  • One Direction
  • PSY
  • Rihanna
  • Taylor Swift

Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.

  • Boyce Avenue (feat. Fifth Harmony) ­– “Mirrors
  • Jayesslee ­– “Gangnam Style”
  • Lindsey Stirling and Pentatonix ­– “Radioactive”
  • ThePianoGuys ­– “Titanium / Pavane”
  • Walk Off the Earth (feat. KRNFX) — “I Knew You Were Trouble”

YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.

  • Diamonds
  • Gangnam Style
  • Harlem Shake
  • I Knew You Were Trouble
  • Thrift Shop

YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.

  • Kendrick Lamar
  • Macklemore & Ryan Lewis
  • Naughty Boy
  • Passenger
  • Rudimental

Innovation of the Year: Most creative and innovative music videos on YouTube.

  • Anamanaguchi ­– “ENDLESS FANTASY”
  • Atoms For Peace ­– “Ingenue”
  • Bat For Lashes ­– “Lilies”
  • DeStorm ­– “See Me Standing”
  • Toro Y Moi — “Say That”