Want to make animated Gifs that go viral? Learn from Deadspin

From The New York Times:

<nyt_headline version=”1.0″ type=” “> GIFs Waits for Offbeat Moments

Will Vragovic for The New York Times

ST. PETERSBURG, Fla. — At 2:44 p.m. on a recent Sunday, Tim Burke took a moment from monitoring numerous N.F.L. games for the sports Web site Deadspin to post something that had nothing to do with football: a smidgen of a clip from an English rugby match he also happened to be following.

Tim Burke, an editor at Deadspin, monitors several sports events to catch unusual moments, which he captures as images, video or animated clips.

He stitched together still-frame images captured from the broadcast into a short, continuous loop that showed a player built like a cement mixer strong-arming an opponent to the ground by the unfortunate man’s throat. The GIF, or Graphics Interchange Format, showed a vivid moment, the kind that has become standard currency for online sports journalism. That Burke had time to produce it at all reflects the vacuum-cleaner-like way he approaches his job.

The sports editor at the Web site Buzzfeed, Ben Mathis-Lilley, could only observe in awe.

“It’s hard enough to watch one or two games at once and to actually get the stuff people think is great,” he said. “It’s hard enough to monitor all the American sports. But Tim is so good at coming up with stuff from all around the world, and from sports like minor league hockey, that no one else is watching.”

Burke, 35, is known among sports journalists for his ability to capture the moment — whether as a still, a video clip or in his favored format, a GIF — better, faster, more frequently and from more sports events than just about anyone. How he does it is a matter of wonder.


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