In 2010, Facebook introduced the Like button to the world. Together, the Like and Share buttons are viewed over 22 billion times daily across more than 7.5 million websites. Like and Share are important drivers of Facebook referral traffic, which is larger than all other social networks combined according to a recent Shareaholic report.
Today, they’ve introducing a new design for both Like and Share to help people share more great content across the web. They’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of their roll out. They’ve also made it easy for you to include the Like and Share buttons side by side and the Share button by itself:
The Huffington Post is one of the most popular domains in number of links posted back to Facebook and takes full advantage of the new Like and Share buttons. Like lets people post links to Facebook with one click, while Share allows them to add a personalized message and customize their target audience before posting:
Button placement also matters. According to The Huffington Post’s Head of Product Nico Pitney,
“We place the Like and Share buttons right below the headline of our articles and in a persistent left side bar that stays with the user when they scroll down the page. We want to give people every opportunity to like and share content, and, at this point, I like to think we’ve made it hard not to engage in social actions.”