Social logins are a convenient way to sign in to services without having to go through lengthy sign-up procedures and setting up yet another password. According to thelatest data from social login service Gigya, Facebook remains the absolute market leader here and now powers more than 51 percent of all social logins in North America. Google+ is the second most popular service, but at 31 percent in North America, it remains far behind Facebook.
The third most popular service in North America is Yahoo with 15 percent, but it’s actually losing share in every vertical tracked by the service while Facebook is dominant across platforms and verticals.
Twitter, it’s worth noting, is a very minor player in the social login world. Both on the desktop and on mobile, it accounts for about 4 percent of social logins through Gigya’s services.