Entertainment One Expands Licensing Division by Opening New Office in Melbourne, Australia

Entertainment One Licensing (eOne) continues its international expansion with news today that it is opening a new office in Melbourne that will serve as eOne’s Australian headquarters for all operations across its licensing business.

New appointments, Con Goutzoulas and Trish Padoin, will helm the Australian operations and maximize the vast commercial potential of eOne’s award-winning preschool television properties Peppa Pig, which is a leading preschool brand in Australia, Ben and Holly’s Little Kingdom and Humf in addition to its teen lifestyle brands SO SO Happy and Skelanimals.

“The opening of an Australian office heralds an exciting time for the business as we look to build on the huge growth opportunities that this territory presents,” says Andrew Carley, Head of Global Licensing at Entertainment One. “Given the incredible success that Peppa has achieved in Australia to date, it’s important that we have a dedicated team on the ground to manage the next stage of the licensing strategy and develop the other brands in our portfolio. Both Con and Trish have a strong industry reputation and undisputed knowledge of the market that will drive our brands forward in this region and we look forward to exploring new opportunities with them on board.”

In their new roles as Commercial Directors, Australian licensing veterans Goutzoulas and Padoin will manage the hugely successful consumer products programme for Peppa Pig, which is currently one of the leading preschool brands in Australia with in excess of 50 licensees covering multiple categories. As joint directors, both will be oversee all facets of the Australian licensing business, with Goutzoulas managing licensing, sales and finance and Padoin heading up retail, marketing and product development.

The pair will ensure a seamless transition of the existing Australian consumer products business from licensing agent Merchantwise over to eOne Licensing Australia with all existing licensees, partners and retailers over the course of the next two months. They will also work closely with the team in the UK to execute an integrated marketing strategy.

Con Goutzoulas and Trish Padoin join the company with a strong track record in the licensing industry, each bringing over 15 years experience to their roles and extensive knowledge of the local market. Goutzoulas joins from Haven Licensing where he managed the Nickelodeon, MTV and Comedy Central portfolio and prior to this he worked at Merchantwise and Gaffney International across a wide variety of iconic children’s, lifestyle, music, TV and sports properties. Padoin has significant brand management and marketing expertise, particularly with preschool brands, having worked at Mattel where she was responsible for launching Fisher-Price and Hot Wheels consumer products, in addition to Merchantwise and Gaffney International.

Con Goutzoulas and Trish Padoin, Commercial Directors of eOne Licensing Australia add, ‘”We are honoured to be working on some of the most popular brands on Australian preschool television; Peppa Pig is currently one of the biggest preschool brands in Australia at the moment and Ben and Holly’s Little Kingdom is achieving amazing ratings on ABC Television. We look forward to reuniting with licensees, partners and retailers that we have worked with for many years and carving out new partnerships.”