Dr. Dre’s mysterious Tweet at Jay Z yesterday which said only “Welcome to the jungle @S_C_” has been explained while at the same time offering a clue to Beats Music’s possible future business strategy: exclusives.
Welcome to the jungle @S_C_
— Dr. Dre (@drdre) June 14, 2014
A new World Cup Beats ad (below) that ran tonight during game five of the NBA finals featured a Jay Z remix of “Jungle,” a song by the X Ambassadors and Jamie N Commons. The Jay Z rap, which finds the Brooklyn-born rapper dropping Brazilian references like “City of God” and “Christ the Redeemer” before somehow managing to rhyme “Godzilla” with “favellas,” is only available exclusively to Beats Music subscribers during its first week of release. The original version of the song appeared in a Beats World Cup short film entitled “The Game Before the Game” that debuted on June 5.