Any discussion on social referral traffic has to start with Facebook. Publishing strategies — andclick-bait empires — rise and fall depending on the vagaries of the Facebook News Feed algorithm. The dominant social network generates more referral views than all the rest combined.
It’s easy to find the evidence. Social sharing platform provider Shareaholic, in its most recent comparison of social media referral traffic, reported that Facebook’s share to the 300,000 websites in its network was 21.25% in the first quarter. By comparison, Google+ checked in with a meager 0.08%. Pinterest was at 7.1% and Twitter 1.14%. According to Shareaholic, Google+ referral traffic is growing, but very slowly.