Quick ways you can drive traffic and attract the audience you want

From Open Forum:

Following are 20 proven strategies that can help you boost readership and increase traffic to your blog.

1. Write more. Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.

2. Promote with social media. Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write better titles. The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.

4. Know your niche. While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.

5. Include photos. Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Clipart.com.

6. Incorporate keywords. Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.

7. Incorporate links. When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they’re looking for.

Read the rest of the story on Open Forum