The Ultimate Guide To Music PR has 36 chapters on everything from establishing an online presence, branding your band, getting music reviews, merchandising and music distribution.
Written by Jeremy Sylvester of Urban Dubz, the guide gets into a lot of topics such as, “How to decide on an image/style for your band or as an artist.”
I think for all performers there comes a point when they realize they have an image and people expect them to maintain it. For musicians I think that’s truest of all because most other performers are playing a role and wearing a costume.
It’s tempting to say just be yourself but self-branding requires more thought and attention than simply showing up at a gig with whatever you were wearing that afternoon.
That said, these days it seems you can be a bit more real than in the early days of the music industry. As Sylvester points out:
“These days, the public tends to favour a more organic and authentic approach to branding, as opposed to a commercially churned out product that has nothing about them apart from the instructions that they received from their record label. The public aren’t stupid, and treating them like they are by creating a faux image that isn’t based on any of your credentials can be insulting.”
Sylvester makes an interesting point stating that:
“A tried and tested method is to be the best version of yourself, as creating a persona that is not what you are a really like is a very hard thing to keep up without the mask slipping. If you stick to being a heightened version of what you really are, you don’t run the risk of moving away from your brand.”