(Trent) Reznor said he joined the (Apple/iTunes) venture to create an environment where artists wouldn’t feel like they were being exploited in an age where music has lost its value.
“It kind of caught me by surprise,” he said of the sale, “but I’ve had time to think about it. Always having had an immense amount of respect for Apple, it’s a tremendous opportunity, and we can continue the mission that sort of fascinated me in the first place, which was to try to create a place where people can listen to music and actually elevate that experience. To be able to do it with the scope and scale of Apple, that keeps me interested very much.”
He sees his role as something of a futurist and hopes to help create a platform that gives back to music some of the value it has lost.
“Now everybody has access,” he said. “I think it’s opened up the space for a new way of listening to music that could consider that music isn’t just digital aspects. It isn’t files, it isn’t data. There’s magic in there and music deserves to be treated as the fine art that it is.”