Netflix Tests Privacy Feature to Help Hide Your Embarrassing Viewing Habits

From Mashable:

Netflix is giving some of you permission to have a one-night stand with your favorite bad movie.

The company is testing a “private viewing” feature that allows users to hide a movie or show from their viewing history and recommendations.

The new feature, which was first reported by GigaOm, also excludes your selection from its recommendation technology, meaning you won’t spend the next two weeks with reminders of the late night mistake you made when you caved and watched Failure to Launch (again).

In a statement to Mashable, a Netflix spokesperson wrote:

“At Netflix we continuously test new things. In this case, we are testing a feature in which a user watching a movie or TV show can choose to view in “Privacy Mode.” Choosing that option means the program will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future.”