Burger King Phasing Out Lower-Fat French Fries

From New York Times:

In a potent reminder that what consumers say they want and what they actually eat are often very different things, the Burger King Corporation said on Wednesday that about two-thirds of its stores would phase out Satisfries, the low-fat, low-calorie item that was introduced less than a year ago.

“Nearly 2,500 Burger King restaurants will continue to sell Satisfries as a permanent menu item across North America,” Alex Macedo, president of Burger King’s North America division, said. “The remaining restaurants will treat the product as a limited-time menu offering.”

The company said that more than 100 million customers had tried the fries, but that sales were too weak to continue offering the item throughout its United States stores.