My beloved NME’s average circulation has dropped 28.5% year-on-year, according to the latest ABC figures.
Once the music industry’s weekly bible, the average circulation at the end of June 2014 stood at 14,312 compared to 20,011 at the same point in 2013.
NME circulation stood at 18,184 at the end of December 2013, meaning that the publication has seen a 21.3% drop period-on-period.
“Events revenues, including the NME Awards, were up 66% YoY,” said NME publishing director Jo Smalley. “Traffic on the NME mobile website during this ABC period has increased by a whopping 85% yoy, and nearly 40% of our total online audience now consume the brand via mobile. We are also continuing to explore how NME can further expand its international footprint. This builds upon the launch of NME.com in India and Club NME in Brazil. These are just a few of many examples revealing how the NME business model is changing to pursue new opportunities and grow new revenues.”
That’s not all. My other beloved magazine, Q Magazine saw a YoY circulation drop of 21.8% while both the metal dude in me’s fave Kerrang! and all-around great mag Uncut saw dips of just over 12%. My next fave, Mojo fared best in the category, seeing its avergae circulation fall 10.9% year-on-year.
Via Music Week