VMA-Related Music Sales Up 41%, ‘Beyonce’ Rises By 181%

From Billboard:

The 2014 MTV Video Music Awards, broad-cast on Aug. 24, spurred a 41 percent gain in VMA-related music in the week ending Aug. 31, according to Nielsen SoundScan. VMA-related music is defined as songs performed on the show — that were not brand-new or impacted by iTunes’ Complete My Album transactions — and major previously released albums and EPs by the show’s performers.

The 41 percent hike is notable, as the overall market was up by only 5 percent.