“One billion users is 1/7 of the earth’s population. If 1/10 of those people were to be part of a subscription service like Spotify has, and I’m a huge Spotify fan, at $10 a month… Do the math. That’s a billion a month. That’s $12 billion dollars. That’s bigger than the entire music business coming out of one company.
Even if it was 5%, now musicians are suddenly in a game that people are ready to pay for, their lives are changed.”
Bono, during an interview with 2FM’s Dave Fanning.