Urban Outfitters Isn’t The World’s Largest Vinyl Retailer; It’s Amazon

It turns out that Urban Outfitters’ claim of being the world’s largest vinyl retailer isn’t true, according toBillboard. According to the industry publication, it’s actually Amazon, who hold roughly 12% of the U.S. market compared to Urban Outfitter’s 8%.

The end result: Urban Outfitters is like Avis, and has to try harder. A Billboard analysis shows that Amazon is the largest seller of vinyl in the U.S., with about 12.3% market share, followed by Urban Outfitters with 8.1% market share. Rounding out the top five retail accounts selling vinyl, the next-largest is Hastings Entertainment with 2.8% of the market; Hot Topic with 2.4%; and Trans World Entertainment with 2.2%. Accounts like Audiophile, Acoustic Sounds and Newbury Comics each have market shares between 1.5% and 2%.