It turns out that Urban Outfitters’ claim of being the world’s largest vinyl retailer isn’t true, according toBillboard. According to the industry publication, it’s actually Amazon, who hold roughly 12% of the U.S. market compared to Urban Outfitter’s 8%.
The end result: Urban Outfitters is like Avis, and has to try harder. A Billboard analysis shows that Amazon is the largest seller of vinyl in the U.S., with about 12.3% market share, followed by Urban Outfitters with 8.1% market share. Rounding out the top five retail accounts selling vinyl, the next-largest is Hastings Entertainment with 2.8% of the market; Hot Topic with 2.4%; and Trans World Entertainment with 2.2%. Accounts like Audiophile, Acoustic Sounds and Newbury Comics each have market shares between 1.5% and 2%.