Can a subscription business model work for live music?

From Fortune:

How do you discover new live music? The question serves as a litmus test to quickly separate the concert-going enthusiast from the casual listener—those who actively seek to discover a new act, versus those content with waiting for someone to invite them to it.

Most of mobile applications for this activity on the market today cater to the first group. Bandsintown,Timbre, or SongKick, for example, will scan a person’s digital music library and alert them when artists they like are coming to town. That’s the catch, of course—they’re only effective when you’ve already demonstrated interest.

Jukely, a relatively new entrant into the category, takes a different approach. Its founders want to figure out how to use algorithms to expose casual listeners to new artists playing music similar to what they already like. Seems simple—yet it is surprisingly hard to convince most people to leave home and see an unfamiliar act, whether it be a music artist, Broadway show, or dance troupe. (It’s one reason why opening for another act can be such a boon.)

On Wednesday, the New York startup rolled out a new product that might ease that friction even more: Jukely Unlimited. The service allows for unlimited access to concerts for $25 per month. Jukely says it has signed contracts with 13 different venues in New York City, where the program will first launch. The idea? See whatever show you want—far fewer strings attached.