Merlin, the indie label global rights agency, has hired Jim Mahoney to open and head its U.S. office as GM.
Mahoney will maintain and develop Merlin’s U.S. membership and oversee day-to-day relationships with U.S.-based digital services. Mahoney comes to Merlin from Association of Independent Music (A2IM), the U.S indie label trade group, where he was vp. During his 20 years in the music business, he has held executive positions at Fat Beats, Roadrunner and Profile.
Merlin, which commenced operations in 2008, represents 20,000 labels and distributors worldwide and has offices in London and New York, with a head office in Amsterdam.
Merlin, which is expected to collect payments of about $160 million over the next 12 months, recently became the first company to cut a direct label deal with Pandora.