Pandora just announced something called the Artist Marketing Platform, offering a variety of listener data to everyone whose music is played on the Internet radio service.
In the release announcing the AMP, Pandora says the platform will offer data about each song (including the total number of plays and the number of thumbs up), as well as the number of fans who have created a station for each artist, plus geographic and demographic breakdowns of their listeners.
To make his pitch for the new service, co-founder Tim Westergren drew on his own experience as a musician — he recalled driving from San Francisco to Telluride to play a show that only drew 15 attendees, despite hours spent flyering and passing out printed invitations.
“With AMP, we hope to make the day in and day out easier for artists by eliminating the guesswork. From finding out what songs are performing well to inform singles or set lists, to mapping where an artist’s fan base is to inform tour schedules, our ultimate goal is to help artists across the spectrum build and maintain their careers.”