What Radio Needs to Know About Millennials

Mark Ramsey talks with psychologist, professor, and author Jean Twenge about the updated edition of her book “Generation Me – Why Today’s Young Americans Are More Confident, Assertive, Entitles – and More Miserable Than Ever Before.” Jean discusses the trends that are shaping the media usage of millennials, including the drive to digital first, the preference for personalization and interactivity, and the very real likelihood that today’s 20-somethings exhibit media behaviors that are forever changed.