Infographic: How to Reach Generation Z

As the average Facebook user gets older – more than 25% of 13- to 17-year-olds left the network in 2013 – the big question for marketers, advertising agencies and the entertainment industry is – how to reach the Millennials – those born in 1995 or later, who make up 25.9% of the United States’ population, and who contribute $44 billion to the American economy.

Generation Z’s social media time is spent on Snapchat, Whisper, Vine, and Secret, and they have a great fire inside of them for controlling their lives – about 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs.

For more on Gen Z, check out the infographic courtesy of Marketo.