Radio Still Beats Digital For Music Discovery

From Digital Trends:

With such an abundance of digital music services to choose from — iTunes, Spotify, YouTube et al — you might think radio’s days are numbered, but it’s still the number one way that we discover new music, according to the latest statistics released by Nielsen.

The data shows that 51 percent of music consumers in the U.S. find new tunes through radio, with 243 million of adults aged 12 and over tuning in every week. The figures have been tweaked slightly, with online radio streams bundled in with traditional car stereos and AM/FM sets, but it still leaves the venerable radio station as the most popular way of finding new music.