From Wall Street Journal:
Did you know that 50 million people still visit MySpace each month?
Would you be surprised that MySpace users generated over 300 million video views in November, good enough for 16th place on comScore’s Video Metrix ranking?
Were you not sure that MySpace still existed?
Well, the social networking site that put the very concept of social networking on the map is alive and well. It’s been nearly a decade since News Corp acquired the company for $580 million and roughly three and a half years since the media company sold the fading property for $35 million to the Internet ad company Specific Media. (News Corp publishes The Wall Street Journal.)
MySpace may have slipped from the online ad world’s general consciousness, but it is actually doing fairly well, especially among young users, said Tim Vanderhook, chief executive of Viant Inc., Specific Media’s parent company.
Mr. Vanderhook said MySpace has managed to attract a vibrant audience of 17 to 25-year-olds, particularly music and entertainment fans. MySpace even features some original content as well as ads from brands like Jeep. Between desktop and mobile devices, MySpace reached 50.6 million unique users in the U.S. in November. That’s a massive surge of 575% versus the same month in 2013.