Chart: Online Radio Reach & Consumption, 2008-2015

Online Radio Reach & Consumption, 2008-2015 [CHART]

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) on a monthly basis cracked the majority threshold for the first time, reaching 53% of the 12+ population, up from 47% last year.

No surprise, then, that a recent report from the Radio Advertising Bureau found optimism surrounding radio’s digital ad sales growth, expected to be in the double-digit range again this year.

Via Audiolicious.TV