Who Lost The Most Followers In Facebook’s Inactive Purge?

Earlier this month, Facebook announced that it would be “making page likes more meaningful” by nixing inactive accounts. So if your page had 10 million likes, 1 million of which were from inactive accounts, you dropped down to 9 million. Facebook follows Instagram, who just did a cleanup last December where Justin Bieber, Tyga, and others lost more than 3 million Instagram followers by elimiating inactive accounts.

Social media analytics platform CrowdTangle tracked more than 80,000 pages from March 11th, when the purge started, through this week. This doesn’t necessarily mean they had fake followers, but many artists below had fan bases who might have fled to other social media networks like Snapcast, never again to look back at Facebook. Who lost a slew of followers? See below.

In the celebrity category:

1. Rihanna: -7,986,973 (9.8% of likes)
2. Shakira: -6,855,640 (6.8% of likes)
3. Katy Perry: -5,632,634 (7.8% of likes)
4. Lady Gaga: -5,470,021 (8.9% of likes)
5. Michael Jackson: -5,063,200 (6.7% of likes)
6. Beyoncé: -4,937,853 (7.9% of likes)
7. Lil Wayne: -4,817,374 (9.3% of likes)
8. AKON: -4,615,180 (8.7% of likes)
9. Selena Gomez: -4,540,000 (8.0% of likes)
10. Avril Lavigne: -4,417,463 (8.3% of likes)

Brands:

1. YouTube: -5,796,122 (7.2% of likes)
2. Coca-Cola: -5,000,475 (5.6% of likes)
3. MTV: -4,064,977 (8.5% of likes)
4. Texas HoldEm Poker: -3,719,075 (5.5% of likes)
5. Disney: -3,467,508 (7.4% of likes)
6. Converse: -3,207,291 (8.5% of likes)
7. Red Bull: -3,197,328 (7.5% of likes)
8. Oreo: -2,621,539 (6.6% of likes)
9. Starbucks: -2,489,603 (7.0% of likes)
10. Skype: -2,430,956 (8.0% of likes)

The movies and TV shows:

1. The Simpsons: -5,220,767 (7.5% of likes)
2. Harry Potter (the movies): -4,772,742 (6.7% of likes)
3. Family Guy: -4,474,455 (8.6% of fans)
4. SpongeBob SquarePants: -4,348,905 (8.0% of likes)
5. South Park: -3,952,825 (8.4% of likes)
6. The Twilight Saga: -3,773,484 (8.4% of likes)
7. Titanic: -3,493,285 (6.2% of likes)
8. Avatar: -3,445,217 (6.9% of likes)
9. Toy Story: -2,623,388 (8.0% of likes)
10. House: -2,478,546 (6.0% of likes)

Via The Verge