A Rapid Rise for Shawn Mendes, Thanks To Social Media

From The New York Times:

Shawn Mendes has a retort for those who knock Vine — the popular mobile app for six-second videos — as a creative medium.

“People could say, ‘Well, it doesn’t take much talent to put a six-second video up,’ ” said Mr. Mendes, 16, whose torrent of Vine videos began in 2013 and includes hundreds of micro-covers of songs by Ed Sheeran, Beyoncé, Sam Smith and others.

“I would argue that it does, because you only have six seconds to impress somebody,” he said. “And if you can do that in six seconds, then you’ve done a good job.”

This week, Mr. Mendes, a clean-cut 11th grader from Pickering, Ontario, impressed an awful lot of people in the music industry. His debut album, “Handwritten” (Island), opened at No. 1 on the Billboard chart, beating out the “Furious 7” soundtrack and new releases by Reba McEntire and Tyler, the Creator.